Why Forbes Says We Are Re-Writing the Sports Entrepreneurial Playbook

by Mikko Simon, VP Marketing

It always feels good when someone else acknowledges all the hard work you put into your craft, whether it's on the court, in the classroom, or in your 9-to-5.

That's why it's incredibly gratifying to read the article that Forbes contributor Jason Belzer wrote about POINT 3 and how we are growing our business.

Competing against some of the biggest and most well-known brands in the world, we can't just try to mimic their approaches. As Belzer notes about our Founder & CEO Michael Luscher:

"Before launching POINT 3, (Luscher) promised himself that he would never directly try to beat the likes of Nike and Adidas at their own game. Instead, he would zig when they zagged, go left when they went right, and always have the courage to do something totally different."

Whether it's our patented DRYV® technology, our work with some of the best basketball skills trainers in the country, our relationship with @BdotAdot5, or our grassroots marketing and partnership approach, we are committed to growing POINT 3 into the brand of choice for ballplayers at every level of the game... and doing it our own way.

So be sure to check out Belzer's story and stay tuned: we've got plenty more up our (figurative) sleeves!