(Updated Sept. 28, 2017)
Welcome back to hoops season! As anyone who loves the game knows, the start of a new season always leads to a bit of reflection. In our world, that reflection extends beyond the court to really thinking about our “WHY”…
WHY…do we come to work every day?
WHY…do we design/market/manufacture/sell basketball gear?
WHY…are we different from everyone else in the apparel game?
WHY…do we think our gear is the World’s Best?
WHY…does POINT 3 exist???
After some heated debate, the simple answer became apparent:
WE CARE ABOUT BASKETBALL
It’s our reason for being. It’s what has motivated all of us since we first picked up a rock. It’s what drives us every day.
And that CARE manifests itself in everything we do as a team...
Once we realized our “WHY”, the rest was easy. We spent a full day out of the office thinking about how to make the fact that We Care About Basketball apparent in everything we do. And if we’re doing it right, you should begin seeing the results of those efforts over the coming weeks and months – as the driving force behind every decision made at POINT 3.
And if you’ve read this far, it probably means that you care too. So thanks.
For 2017, we worked with some of the youth basketball programs we outfit to shoot a video series under the "We Care About Basketball" umbrella. You can find the first of these videos here.
Let us know what you think, and see you on the court.