ATLANTA, GA (May 8, 2012) – Just announced in the May issue of Apparel Magazine, POINT 3 Basketball was selected as one of 33 Innovator Award Winners for 2012. POINT 3 joins companies such as Columbia Sportswear, Fruit of the Loom, Patagonia and Ralph Lauren to accept the award.
Apparel’s Innovator Award Winners are companies identified for shaping the apparel industry by highlighting their resourcefulness in meeting today’s challenges, their desire to truly connect with the consumer in an increasingly complex shopping environment and their savvy use of technology to make their businesses run better.
“We are absolutely thrilled to be selected as one of Apparel Magazine’s 2012 Top Innovators,” said Michael Luscher, Founder & CEO of POINT 3 Basketball. “POINT 3’s primary focus is apparel innovation for the basketball player, so to be recognized by Apparel Magazine – a company so focused on innovation in the apparel industry - is especially meaningful.”
Apparel’s 2012 Top Innovator issue notes the utility of POINT 3’s Patent Pending Dryv Moisture Control® as a solution specifically designed with the needs of the customer in mind. See attached for the full article as it appears in the May issue of Apparel Magazine.
“POINT 3’s Dryv Moisture Control® technology and the unique way it has been incorporated into basketball apparel shows the company to be a clear innovator in our industry,” offered Jordan K. Speer, Apparel Magazine’s Editor-In-Chief. “We look forward to watching the growth of POINT 3 in the future.”