PHILADELPHIA, PA (June 12, 2012) – Today, POINT 3 Basketball announced its sponsorship of The Pit Basketball League in West Philadelphia. Set to begin play on Sunday, June 17th, The Pit features Philadelphia’s top basketball talent and has become a centerpiece of the city’s rich summer streetball tradition, with upwards of 500 basketball fans coming out to watch each league game.
POINT 3’s sponsorship of The Pit centers around a refurbishment program for the famed West Philly playground, providing new rims, nets, landscaping and a full re-painting of the court. The Pit’s refurbishment will be unveiled at a media event to be attended by NBA Point Guard Kyle Lowry, 3rd District Councilwoman Jannie L. Blackwell and POINT 3 representatives, scheduled for Thursday, June 14th at 5:00pm at the intersection of 51st and Brown St. in West Philadelphia.
“The Pit in West Philly is truly the heart of the game,” said Michael Luscher, Founder & CEO of POINT 3 Basketball. “We are excited to support the efforts of the talented and committed team who organize The Pit, and provide a better place to play ball for a community who clearly loves the game.”
The Pit 2012 Basketball League starts on June 17th with games played every Tuesday, Thursday and Sunday. All participants in The Pit Basketball League will wear POINT 3 basketball gear during games and have a chance to experience the apparel company’s proprietary DRYV® Moisture Control, designed to keep ballplayers dry on the court even in Philly’s summer heat.
The Pit is also sponsored by Fam Juice, a new line of refrigerated juice drinks introduced this summer by Houston Rockets Guard and Philadelphia native Kyle Lowry.