Meet the POINT 3 Team | POINT 3 Basketball
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Meet the POINT 3 Team

No, we're not as big as the competition... yet. But do you know any of the people making your other basketball gear? 

POINT 3 is growing fast, but we're still small enough that if you pick up the phone, tweet at us, or send us an email, you're most likely going to end up talking to one of us. Get to know a little more about the players we run with every day of the week.

Michael Luscher 

Michael Luscher

Role in the office: Founder and CEO / Role on the court: Center, Coach, and Team Captain

Michael has two decades of sports marketing, licensing, sponsorship and media sales experience at the NFL, Major League Baseball and most recently, leading a sports technology start-up to profitability. He is a third-generation "garmento" whose founding and leadership of POINT 3 has been featured in Forbes, Entrepreneur, Men’s Fitness and The Atlanta Journal-Constitution. Michael still takes charges in his Monday night rec league games.

 

Mikko Simon

Mikko Simon

Role in the office: VP of Marketing / Role on the court: Point Guard

Mikko joined the POINT 3 squad in Summer, 2014 after having spent eight years in his hometown of Helsinki, Finland leading Global Digital Marketing for Amer Sports, owners of the Wilson, Salomon and Arc’teryx brands. He's also worked at the NFL and the Big Ten. Mikko rode the bench at Tufts in the mid 90's and is a huge supporter of the Finnish "Wolfpack."

 

James "IV" Williams

James

Role in the office: Team Sales Manager / Role on the court: Combo Guard

“IV” oversees all team uniform sales and will be active on the road during the summer event season. Prior to joining POINT 3, IV served as a sales representative in the auto industry, but he knew he couldn't stay away from the game he loves. IV previously worked for Suwanee Sports Academy as a Lead Basketball Instructor and with Atlanta Hawks Community Basketball as a Coach. He also was Manager, Basketball Operations for the NBA D-League's Canton Charge

 

Michael McMillan

Michael McMillan

Role in the office: Operations Associate / Position on the court: Swingman

"McMillions" joined POINT 3 in the summer of 2014. He is a tireless worker, putting in the hours to make sure our orders are shipping out on time, that our customers are satisfied, and anything else that needs to get done. Originally from our hometown of Atlanta, he attended Georgia State and is a craaazy Atlanta Hawks fan.

 

David MacCarroll

David MacCarroll

Role in the office: Designer / Role on the court: Low Post Banger

David is an award-winning Art Director who has focused on multimedia campaigns for such brands as Coca-Cola, Durex, and Time Warner Cable during his eight years at Atlanta based ad agency Fitzgerald+CO, The Zimmerman Agency, and now New Uniform. D-Mac plays best with his back to the basket.

 

Josh Murphy

Josh Murphy

Role in the office: Designer / Role on the court: Hustler

Josh was Head of Interactive Design at Fitzgerald+CO since 2002, where he led teams designing and developing creative for Srixon Golf, Aflac, Coca-Cola, and Black & Decker. Murph can dunk a tennis ball.

 

Tasha Humphrey

 

Role in the Office: Marketing Coordinator / Role on the Court: Power Forward

Tasha brings some serious hoops pedigree to the POINT 3 squad. She was the Georgia HS Player of the Year, starred for and graduated from the University of Georgia, and played professionally in both the WNBA and abroad in Israel, Italy, and Turkey. Prior to Point 3, she held management positions in the staffing and transportation industries, but the lure of the game was too strong to keep her away from her true passion.